Call us when you need to...
- Strengthen your income revenue
- Build a ‘foundation’ for a new company
- Structure a business to sell
Spectrum SolutionZ will help you, the business owner define your business objectives and then offer realistic solutions for you to attain them.
If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flower bed, that’s Publicity. If you can get the Mayor to laugh about it, that’s Public Relations. And, if you planned the whole thing, that’s Marketing !
Marketing Plan
Designed to reach the Right People in the Right Way to spread YOUR message, while keeping within your budget.
Developing and implementing a specific Marketing Plan is an inherent part of growing a business. Every Marketing Plan has to fit the needs and situation. Spectrum SolutionZ has the specialists to assist the business owner develop a workable plan, with milestones that can be tracked and assessed.
Successful marketing requires the business owner to have several balls in the air at the same time. A tailored Marketing Plan helps avoid costly mistakes. When we have identified the target markets for all the profit centers we will implement some strategic sales plans. This may include focus groups, web presence and referral incentives.
DESIGNED FOR:
The business owner ready to expand on step #2 in the action plan. While a marketing plan has to fit our client’s needs and situation, there are certain essential components that must be included.
We believe that the difference between a good marketing plan that works and an average plan, is the ability to link the strategies to the objectives. To do this, the marketing plan and the ensuing strategies and campaigns must be tailored to the skill sets, experience and resources available to our client’s business and their targeted markets.
INCLUDES:
The elements of a full Marketing Plan.
Highlighted components required specifically for our client’s business.
Step by step explanations of every required component. Some of which are: summary; demographics; market needs and growth; competition; profit centers; target markets; macro environment; objectives; pricing; forecasting; linking sales and expenses to strategy.
Identifying a particular strategy, defining the expectations and costing the individual elements while implementing the measurables.
Marketing Materials - Branding and Design
DESIGNED FOR:
The company that needs to spread their word on paper and on the web. A new business or an existing business updating materials and for individual projects, promotions and sales.
INCLUDES:
Designing the total 'Look and Feel' for your company's Marketing Materials.
An in-depth interview with the principles of the business to understand what image they want to portray, who is their
target market and what message they wish to communicate.
Spectrum SolutionZ believes that assembling effective marketing materials is a creative process that uses art, technology and a knowledge of design and marketing.
Whether our client needs a logo and a total ‘look’. or an update on what is already in place, we will design the whole marketing package to coordinate and tailor the marketing materials to our client’s business and their marketplace.
Newsletters
We can design, compile, layout, produce and help you distribute your own full-color newsletter as often as your marketing plan calls for.
We can also design and create the first issue – then give you the template to work with for future issues.
Success Story:Bill is an ambitious and energetic father of three. About two years ago he realized that he was missing too much of his children’s ‘growing-up,’ so he decided to leave his profession and enter the world of multi-level marketing. Bill researched several companies and found one that offered him everything he needed - or so he thought.
He soon realized that even though he believed in the products, there was ongoing training and the compensation was everything they said it would be, he was spending more time away from his family and had less income to spend on them. Bill came to Spectrum SolutionZ where we helped him see his new venture as a ‘business.’
We helped him combine the training the company gave him into his personal needs so that today he has a strong financial income and is involved with each of his children’s school and athletic programs. Bill says that thanks to Spectrum SolutionZ he has now achieved ‘Success.’
Each module is personalized to ensure our client’s success. This is an overview of the most popular Spectrum SolutionZ Modules.
Feel free to call Wendy at 801-944-4231 with any questions.